Adidas To Terminate IAAF Sponsorship Deal Because Of Doping Crisis

Adidas To Terminate IAAF Sponsorship Deal Because Of Doping Crisis
Bayo Psalm

The International Association of Athletics Federations (IAAF) is on the verge of losing their biggest sponsor Adidas, after the German multinational corporation has decided to terminate its sponsorship deal four years ahead of time.

It is understood Adidas have revealed to the IAAF in November that a possible move to terminate its relationship was to come following the Russia doping scandal. More scandals have been unveiled since then and the sports kit manufacturer thinks it is wise to part ways with the world athletics governing body.


GarberSports has gathered that the termination will result in the loss of tens of millions of dollars for the IAAF, which will be a major blow to president Lord Coe.

The IAAF, however, issued a statement on Monday revealing it is “in close contact with all its sponsors and partners as we embark on our reform process”. Other official partners of the IAAF are Canon, Toyota, Seiko, TDK, TBS and Mondo.

The Adidas deal, reported to be worth $33m (£23m), was signed in 2008 and due to run until 2019. But, according to the BBC, the figure is much higher in terms of cash and product, at around $8m (£5.6m) per year. This means the projected lost revenue for the IAAF over the next four years will be more than $30m (£21m).

View Comments (4)


  1. Jim

    February 11, 2016 at 9:36 pm

    Greetings from Colorado! I’m bored to death at work so I decided to check out your website on my iphone during lunch break.
    I enjoy the information you present here and can’t wait to take a look when I get home.
    I’m surprised at how fast your blog loaded on my phone ..
    I’m not even using WIFI, just 3G .. Anyways, fantastic blog!

  2. AshaZBilliel

    February 29, 2016 at 9:46 pm

    I am the truth is delighted to glance at this website posts which carries plenty of helpful data, i appreciate you providing these data.

  3. NikiaOFehn

    July 14, 2016 at 8:37 am

    I am just genuinely grateful on the owner with this
    site who may have shared this enormous article at at this particular

  4. JinASpickard

    July 15, 2016 at 6:54 am

    Excellent article! We will be linking for this particularly great content
    on our website. Keep up the fantastic writing.

Leave a Reply

Your email address will not be published. Required fields are marked *

seventeen − two =

Bayo Psalm

Bayo Psalm Adeoye is a radio & TV sportscaster and sports writer. He has keen interest in Football (Soccer) and Tennis. He occasionally writes on Formula 1, Basketball and Athletics. He also writes and presents in Pidgin English. Previous writing experiences are for SuperSport, SL10, Football Naija and Sportive 23. Bayo Psalm studies Information and Communication Science at the University of Ilorin in Nigeria..

More in Athletics

Best Moments of Rio 2016 So Far

Joshua MasonAugust 18, 2016

Prince Harry and his Invictus Games

Joshua MasonMay 10, 2016


Jamar StephenJanuary 20, 2016

Oscar Pistorius Found Guilty Of Murder

Ashish MaggoDecember 3, 2015

Pistorius To Be Released From Jail On October 20

Ashish MaggoOctober 16, 2015

Pistorius To Remain In Jail, New Murder Trial On Nov 3

Ashish MaggoOctober 5, 2015

IAAF World Championships: Bolt wins third gold medal

eludiniAugust 29, 2015

IAAF World Championships:  Hamstring injury denies Okagbare 200m chance

eludiniAugust 26, 2015

Breaking News:  Bolt beats Gatlin to win 100m gold in Beijing

eludiniAugust 23, 2015